Saint Laurent
Conducted a market study and benchmark across 11 luxury brands in 3 Asian markets to define their SMS channel strategy.
- Role
- Conducted a market study and benchmark across 11 luxury brands in 3 Asian markets to define their SMS channel strategy.
- Timeline
- Presented strategic recommendations directly to the executive committee after 3 weeks of research and analysis.
- Activity
- Luxury
- Tools
- Marketing, Benchmark, Analytics, Data, Python, Excel
Luxury
Conducted a market study and benchmark across 11 luxury brands in 3 Asian markets to define their SMS channel strategy.
Presented strategic recommendations directly to the executive committee after 3 weeks of research and analysis.