Winflow

I adapted Scout’s approach for my agency’s founder, scanning LinkedIn posts and job offers for signals that could start conversations. It got little traction. I had designed it for “an agency doing prospection” and never studied how he actually worked. Admin-heavy, repetitive tasks pulled against his creative way of working, so a list of signals to review never became a habit.

We created Winflow over 2 weeks, to be the first to find posts, and job offers where the agency could join the conversation and propose its services.

design around his motivation rather than the task. Push high-value signals to him in a message instead of waiting for him to open the dashboard, and present them as something worth acting on quickly, such as “gems”, rather than rows in a list.